Company SWOT Analysis: The Workforce Development Toolkit

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Company SWOT Analysis

A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is a deceptively simple and straightforward look at how the business is able to perform with its present resources. This analysis helps you to look at the company and provide a basis for decision making and problem solving. If implemented correctly, in conjunction with other analysis tools such as PEST analysis it is a powerful business planning tool.

The SWOT analysis technique is a valuable method of testing existing business strategies in a changing world. The technique can be applied frequently to aspects of the business at any time and at any stage of the company's lifecycle.

Remember - the analysis must focus on facts rather than subjective perceptions or pre-conceived ideas!

Strengths: The positive or distinctive attributes that give us market advantage.
Weaknesses: The negative or deficient aspects in the company which limit our effectiveness and need to be reviewed.
Opportunities: What current or future opportunities do we see as providing potential for us to offer new or improved products, facilities or services.
Threats: What impending or possible internal and/or external developments are likely to endanger the effectiveness of the company?

go to the company swot analysis worksheet.


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	company swot analysis worksheet